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Highlights
- With the Golden Pass London: Choose from 10+ Attractions, gain entry to 1, 2, or 3 top attractions and enjoy up to a 33% discount compared to individual ticket purchases. This single pass offers endless city experiences!
- Access incredible savings on the capital’s most popular attractions with access even if you don’t visit them all. From the London Eye to SEA LIFE London, experience top picks for less.
- Enjoy unlimited access to a 24-hour Hop-on Hop-off bus tour, a one-way Thames River cruise, two themed walking tours, and more with your pass.
- Activate your Golden Pass anytime within 30 days after purchase; it remains valid for an additional 30-day period once activated.
Your Experience
Discover more with less expense
The Hop-on Hop-off bus tour offers the convenience of accessing three Golden Tours routes within a single day. This allows for smooth travel across London's famous landmarks, including Big Ben, Westminster Abbey, and Trafalgar Square. With live English commentary and multilingual audio guides available throughout your journey, you can enhance your experience as you move between over 70 stops.
This pass includes access to more than 10 major attractions in one convenient package. Once activated within a 30-day window from the first use, it provides flexibility for exploring London's top sites such as the London Eye, Tower of London, SEA LIFE London Aquarium, and Madame Tussauds. Additionally, enjoy a scenic Thames River cruise and two guided walking tours: Jack the Ripper and Royal London.
Activating Your Pass
Golden Pass:- Book your Hop-on Hop-off bus tour to confirm your travel date at booking time.
- Select dates for additional attractions. After securing your bus tour, reserve slots for other included attractions via the link on your voucher: www.goldentours.com/redeem.
- Choose and schedule your desired attractions. Availability may be limited during peak seasons.
- Present your voucher or digital ticket at each attraction for smooth entry on the day of visit.
Pass Validity:
- Your Hop-on Hop-off bus tour is valid for 24 hours. You have a 30-day period from first activation to explore up to three attractions, depending on your pass choice. The pass activates upon visiting the first attraction and remains valid for 30 calendar days.
Inclusions & Exclusions
- Access to 1, 2, or 3 attractions
- Includes:
- Museums: Madame Tussauds London
- Zoos: London Zoo and SEA LIFE London Aquarium
- Landmarks: London Eye, Westminster Abbey, Tower of London & more
- Bus tours and cruises: 24-hour Hop-on Hop-off Bus Tour (see route here (https://cdn-imgix.headout.com/media/pdfs/345fee4b469dcf14749491d8076681a6-london-hop-on-hop-off-map.pdf)), Thames River Cruise (see schedule here (https://cdn-imgix.headout.com/media/pdfs/336bebdaf2fcc0eddc7da61d01f5fa78-london-river-cruise.pdf)), London by Night bus tour & more
- Activities: Jack the Ripper Walking Tour and/or the Royal London Walking Tour
- Discounts at:
- Dining deals like 2 for 1 offers, 25% off total bill and 50% off food at thousands of restaurants
- Special discounts at cinemas and top attractions in the UK
- 50% off pizza delivery from participating chains
- 25% off barista-made drinks at both chain stores and independent shops
- Get all details here (https://cdn-imgix.headout.com/media/pdfs/4f25399adf397f9362ffcf218efe2f09-Golden%20Pass%20London%20Inclusions.pdf?rasterize-bypass=true)
- Public transport
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Must Know
- Carry a printed or digital copy of your ticket for each attraction and tour to ensure smooth entry.
- Large bags, suitcases, and oversized luggage are not permitted on buses or at most attractions; consider packing light.
- Pets cannot accompany you during the tours due to restrictions, so plan accordingly if traveling with a pet.
- Avoid bringing alcohol, drugs, or any form of intoxication as they are strictly prohibited on premises and during tours.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
Free cancellation up to 168 hours before the experience starts.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.
13 answered
Booking FAQs
Carry a printed or digital copy of your ticket for each attraction and tour.
Large bags, suitcases, and oversized luggage are not allowed on the bus or at most attractions. Due to tour restrictions, pets cannot tag along for this experience. Alcohol, drugs, and any form of intoxication are strictly prohibited on the premises and during tours. Smoking, including e-cigarettes, is not permitted on buses, boats, or inside attractions.
Not all attractions and tours included in the Golden Pass are fully wheelchair accessible. Please check individual attraction accessibility before your visit. Walking tours may involve uneven surfaces and are not suitable for guests with limited mobility.
Arrive at least 15 minutes before the start time for walking tours. The Hop-on Hop-off bus tour can be joined from any Golden Tours stop, clearly signposted. Buses operate from 9am to 5pm; frequency varies by season and route. Some attractions have specific opening hours and may be closed or have special hours on holidays. Check individual attraction schedules for exceptions and last entry times. Walking tours depart from specific bus stops; check your ticket or the official website for departure points and directions. Children must be accompanied by an adult at all times.
No, the pass does not allow you to bypass mandatory security checks at any of the included attractions or on the bus tours.
Yes, it includes access to over 10 top London attractions such as Big Ben, Westminster Abbey, and Trafalgar Square among others.
Carry a printed or digital copy of your ticket for each attraction and tour you plan to visit.
Large bags, suitcases, and oversized luggage are not permitted on the bus or at most attractions included with the pass.
Once activated, your pass is valid for 30 days. You have a total window of 30 days from purchase to first activation.
Pets are not allowed due to tour restrictions at most attractions or during bus tours with the pass.
The pass includes unlimited access to a 24-hour Hop-on Hop-off bus tour and a one-way Thames River Cruise, but it does not cover public transportation costs.
Yes, you can take photos at most of the included attractions. However, check specific rules for each site as they may vary.
Inclusions cover access to top attractions like Madame Tussauds London, SEA LIFE Aquarium, and several tours; however, it does not include public transportation within the city.