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Highlights
- Explore the vibrant history of Heineken through a live presentation and multisensory tour of the iconic 1867 brewery.
- Engage with interactive elements at Heineken, including an English presentation, a thrilling 4D ride, and a self-guided exploration.
- Trace the journey of this global brand by exploring historic brewing equipment, vintage ads, and original stables within the brewery.
- End your tour in the social heart of the original building with two complimentary drinks (Heineken or soft drink) included with your ticket.
- Enhance your Amsterdam adventure by opting for a 60-minute canal cruise or rooftop access featuring panoramic city views plus an extra Heineken.
Your Experience
Discover the fascinating history of the Heineken brand with an interactive English presentation, explore the brewery on your own schedule, and engage with experts to satisfy any curiosity you might have.
Getting started
Your journey begins in Amsterdam! Arrive 10 to 15 minutes early for a smooth start. Remember that this experience is strictly for those aged 18+; please bring an ID.
Heineken Experience
Dive into the origins of Heineken at its original brewery in Amsterdam. Engage with interactive exhibits and enjoy a lively presentation to learn about the brand's history and brewing techniques.
Features
- Tour the historic brewery: Explore where massive copper tanks once played a crucial role in Heineken’s renowned brewing process.
- Live presentation: Learn about Heineken's story and its brewing secrets from an English-speaking guide, making it both informative and entertaining.
- Tasting session: Conclude your visit with a tasting of two complimentary Heinekens or soft drinks in the dedicated tasting room. Celebrate the experience while soaking up the authentic brewery ambiance!
Extras (Optional)
- Canal cruise: Enhance your visit by taking a 1-hour canal cruise with an audio guide available in 19 languages, offering stunning views of Amsterdam's iconic canals and landmarks.
- Rooftop access: Experience stunning city views from the rooftop while enjoying three complimentary Heinekens. This unique vantage point offers a memorable perspective of Amsterdam!
Inclusions & Exclusions
- Entry to Heineken Experience
- Live presentation in English
- 2 complimentary Heinekens or soft drinksAdditional paid upgrades:
- 60-min Amsterdam canal cruise
- Audio guide available in Dutch, English, German, French, Spanish, Italian, Portuguese, Catalan, Turkish, Polish, Thai, Indonesian, Russian, Korean, Japanese, Chinese, Arabic, Hebrew and Hindi on the boat
- Rooftop access
- 3 glasses of Heineken
- Personal expenses
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Must Know
- Arrive at Heineken Experience in Amsterdam between 10 to 15 minutes before your scheduled time with entry tickets and ID ready for a smooth start.
- Remember that this experience is strictly for guests aged 18 years or older, so ensure you have valid identification upon arrival.
- Please note that outside food & beverages, smoking, and pets are not permitted on the premises to maintain safety and cleanliness standards.
- The venue offers wheelchair accessibility; however, if you require special assistance due to a disability, it's recommended to contact Heineken Experience in advance for arrangements.
Ticket Delivery
Your voucher will be emailed to you shortly.Display the voucher on your mobile phone with a valid photo ID at the starting point.Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
These tickets can't be rescheduled or cancelled.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.
14 answered
Booking FAQs
Have your entry tickets and ID ready for a seamless experience.
Outside food & beverages and smoking are not permitted on this experience. Due to venue restrictions, pets cannot tag along for this experience. Safety is a priority, so this experience is restricted for guests under the age of 18 years.
This experience is wheelchair accessible. However, visitors with disabilities are encouraged to contact Heineken Experience in advance to arrange a suitable tour, subject to safety and accessibility considerations. Your guide dogs are welcome at the venue.
Facilities: lockers, cloakroom, and restroom.
Yes, it's recommended you arrive 10 to 15 minutes before your scheduled time to ensure a smooth start.
Make sure to have your entry tickets and ID ready for the experience. Remember that outside food & beverages, smoking, and pets are not allowed.
Yes, this experience is strictly for guests aged 18 years or older due to venue restrictions.
The experience is wheelchair accessible. For specific needs, it's best to contact Heineken directly before your visit.
Your ticket includes entry to the Heineken Experience with a live presentation in English and two complimentary Heinekens or soft drinks.
No, having an advance ticket does not allow you to bypass mandatory security checks at the venue.
The experience includes a live presentation and complimentary drinks. Additional paid upgrades are available for canal cruises or rooftop access.
There is no specific dress code mentioned, but it's advisable to wear comfortable clothing suitable for a brewery tour.
While not explicitly stated, standard venue policies usually apply. It’s best to check with Heineken directly regarding bag size and security checks.
You can opt to upgrade your experience with a 60-minute canal cruise or gain rooftop access for panoramic views of Amsterdam, each including an extra complimentary Heineken.
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