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Highlights
- Explore Heineken's brewing history with a silo elevator ride and visit the Moutzolder room to see how ingredients were stored.
- Savor three complimentary Heinekens as you explore both the brewery and rooftop, enhancing your experience with relaxation and enjoyment.
- Participate in an English presentation that provides clear insights into Heineken’s story during your tour.
- Conclude on a rooftop terrace offering panoramic views of Amsterdam's canals, rooftops, and skyline for ideal photo opportunities.
Your Experience
Experience VIP treatment during your visit to Heineken! Explore the brewery, witness the brewing process firsthand, and enjoy exclusive rooftop access at the end.
Getting started
Begin by arriving at the Heineken Experience. Remember to present both your entry ticket and ID upon arrival as this tour is strictly for those aged 18+. Your journey kicks off with an engaging live presentation in English.
Heineken Experience
Dive into a fascinating 1.5-hour trip through Heineken's brewing history, set against the backdrop of Amsterdam where it all began. Engage with interactive exhibits that trace the brand’s evolution and uncover what makes Heineken stand out.
Features
- Glimpse into brewing: Observe how fresh ingredients are transformed into perfect frothy beer, gaining a behind-the-scenes perspective on the active brewing process.
- Historic brewery insights: Visit Moutzolder (Malt Attic), where Heineken's journey started. Experience the rich aromas of grain and learn about how essential ingredients were safeguarded for use in copper kettles below.
- Unique silo elevator ride: Take a multi-sensory trip up an industrial silo, offering a "bottle’s-eye view" of the brewery's vast scale as you ascend with the raw materials themselves.
- Tasting session included: Savor two complimentary Heinekens while exploring interactive exhibits. Learn to pour like a pro and enjoy your beer in the social hub of the brewery.
- Exclusive rooftop access: Conclude by ascending to the rooftop for panoramic views over Amsterdam's historic church spires, leaning merchant houses, and lively waterways. Relax with your third complimentary drink while soaking up the vibrant atmosphere of De Pijp neighbourhood.
Inclusions & Exclusions
- Entry to the Heineken Experience
- Rooftop access included
- Live presentation conducted in English
- Enjoy 3 complimentary Heinekens
- Personal expenses
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Must Know
- Ensure you have your entry tickets and ID ready for a smooth start to your Heineken Experience.
- This experience is exclusively available to guests aged 18 and over; please bring valid identification upon arrival.
- Please note that outside food, beverages, smoking, and pets are not permitted during the tour.
- For accessibility needs, contact Heineken Experience in advance to arrange a suitable visit.
Ticket Delivery
Your voucher will be emailed to you shortly.Display the voucher on your mobile phone with a valid photo ID at the starting point.Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
Free cancellation up to 24 hours before the experience starts.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.
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