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Highlights

  • With the IAmsterdam Card: Access to This is Holland & 70+ Attractions, explore Amsterdam’s museums such as Rijksmuseum and Madame Tussauds, start cruises, and enjoy unlimited public transport.
  • Access over 70 attractions with significant discounts at popular sites like Rijksmuseum, the Heineken Experience, and Madame Tussauds using your IAmsterdam Card: Access to This is Holland & 70+ Attractions.
  • Navigate Amsterdam effortlessly on GVB’s buses, trams, metros, and ferries with the IAmsterdam City Card for a smooth experience visiting all must-see places.
  • Take advantage of free canal cruises from various locations or rent a bike at no cost to explore Amsterdam leisurely using your IAmsterdam City Card.
  • Select from 24/48/72/96/120-hour passes with the IAmsterdam City Card, bypass lengthy ticket lines with one digital pass and optionally add audio guides for an enhanced experience.

Your Experience

IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 1
IAmsterdam Card: Access to This is Holland & 70+ Attractions Image 2
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Access a wealth of attractions with one convenient pass. Enjoy access to over 70 museums, landmarks, and experiences like This is Holland, Heineken Experience, ARTIS Amsterdam Royal Zoo, Rijksmuseum, and more. Choose from card durations of 24/48/72/96/120 hours to suit your itinerary and budget.

Experience the city uniquely with free canal cruises included in your pass. For a different pace, consider renting a bike for a day to uncover local spots and hidden treasures. Enhance your visit by upgrading to audio guides that explore Amsterdam's long history and top landmarks.

Ease of Movement

Enjoy unlimited travel on all GVB trams, buses, metro lines, and ferries within Amsterdam city limits with your City Card. This includes day and night routes for easy exploration without the need to buy separate transit fares—just tap your card.

Simplified Activation Process

  • Download the I amsterdam City Card app on your smartphone.
  • Add your City Card using the order confirmation number provided in the app.
  • Note that some attractions may require advance reservations, which can be arranged via the app or venue websites.
  • The app offers venue details, pre-recorded commentary, suggested itineraries, a city map, and more—all conveniently accessible.
  • Activation begins when you scan your pass at an attraction or on public transport for the first time.
  • Your card is valid for 1 year from purchase if unactivated. Once activated, validity lasts for the selected duration (24, 48, 72, 96, or 120 hours) and expires thereafter.

Inclusions & Exclusions

  • Pass valid for 24/48/72/96/120 hours
  • Entry to This is Holland
  • Audio guides (based on the option selected)
  • Access to:
  • Museums: Rijksmuseum, Moco Museum, H’ART Museum & more
  • Landmarks: Madame Tussauds, the Amsterdam Dungeon, ARTIS Amsterdam Royal Zoo & more
  • Bus tours and cruises: Amsterdam Circle Line B.V., Blue Boat Company, LOVERS Canal Cruises & more
  • Guided tours: Amsterdam Self-Guided Food Tour
  • Activities: Fun Forest, The Ultimate Flight Experience & more
  • Transportation: Unlimited access to GVB public transport, including metros, trams, buses, ferries, and 24-hour bike rentals
  • Discounts at the Heineken Experience, Our House, the Upside Down Amsterdam & more
  • Get all details here (https://cdn-imgix.headout.com/media/pdfs/c5b26594a8f7d2376d5a2566ff014879-City%20Card%20boekje%202025%20DEF%20(1).pdf)
  • Transportation to/from Schiphol Airport is not included.

This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.

Must Know

  • Ensure you have your mobile voucher and photo ID ready for a smooth entry process.
  • Note that each attraction can be visited just once with this card to maximize its value.
  • If opting for an audio guide, select it at the time of purchase as it’s included based on your choice.
  • Choose from passes valid for 24, 48, 72, 96, or 120 hours depending on how long you plan to stay in Amsterdam.

Ticket Delivery

How to redeem your I-Amsterdam City Card

  • The I amsterdam City Card comes in digital form and works on smartphones through our app

  • To use the City Card you will need to download the I amsterdam City Card app and add your card to it.

  • You are required to claim your digital City Card by installing the official City Card App and registering by using your unique CC-code specified in your voucher.

  • You will receive an email confirmation with your I amsterdam City Card: Canal Cruise, Public Transport And Attractions Entry voucher shortly

  • Activate the card only when you are in Amsterdam and ready to use it. Make sure to charge your smartphone well to ensure you have access to it all day! Through the app, you can transfer cards to your family members or friends and navigate the city through a map highlighting the best locations.

  • Once a card has been transferred, it cannot be transferred (back) again.

Note

  • Head to the I amsterdam Store if you need any help with the I amsterdam City Card app, or if you would like to get information and tips about your stay in Amsterdam (located on north side of the central train station, Amsterdam Centraal, De Ruijterkade 28 B t/m D).

  • Opening hours of I amsterdam Store, Monday to Friday 10:00 AM to 7:00 PM, Saturday and Sunday 9:00 AM to 6:00 PM.

  • Please refer to the operating hours of each attraction/activity that you'd like to do to make sure you face no unpleasant surprises

Cancellation Policy

These tickets can't be rescheduled or cancelled.

Frequently asked questions

Clear answers to the most common questions travelers ask before booking this experience.

Booking FAQs

Each attraction or landmark can only be visited once with this card.

While the IAmsterdam Card allows you to bypass long ticketing queues at many venues, it does not enable skipping mandatory security checks.

Yes, entry to This is Holland is included with your IAmsterdam Card.

You are allowed to take photos at most of the attractions and museums included in the IAmsterdam Card. However, it's always best to check specific venue policies for any restrictions.

If you arrive late, your access may be limited based on remaining hours of validity and the operating hours of individual attractions included in the card.

Yes, you will need to present a valid form of identification when redeeming your IAmsterdam Card at participating venues.

There is no specific dress code mentioned for most attractions covered by the IAmsterdam Card, but it's advisable to check individual venue requirements as some may have restrictions.

Bag policies vary by venue. While many places allow small bags or backpacks, larger items might need to be stored in lockers provided on-site.

The IAmsterdam Card gives you access to over 70 attractions including This is Holland, Heineken Experience, Rijksmuseum, Madame Tussauds, and ARTIS Amsterdam Royal Zoo.

The card does not include transportation to or from Schiphol Airport. However, it provides unlimited access to GVB public transport within the city.

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