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Highlights
- Select from flexible self-guided visits, customised guided tours, VIP packages with luxury perks, off-season tours, or exclusive access to Ajax’s inner world.
- The self-guided tour allows free exploration of tunnels and dugouts, including the Ajax Gallery. Themed options like ArenA x Heineken or Birthday Tours are available.
- During the guided tour, receive personalised insights from your guide while sitting in the dugouts, along with a 10% discount at the fanshop.
- Opt for the VIP tour to gain private entry zones, expert guidance, Sky Lounge refreshments, an Ajax scarf souvenir, and discounts at the fanshop.
- Experience a 75-minute guided off-season tour that includes access to dressing rooms & Gallery of Fame with a 10% discount at the fan shop and cafe. Note: Pitch/dugouts are excluded.
Your Experience
Getting started
Your adventure begins at the main entrance of Johan Cruijff ArenA. Here, you'll collect your tickets before passing through security checks swiftly. Once inside, follow the self-guided tour path to explore Ajax’s iconic spaces and experience what it's like on matchday.
The Johan Cruijff ArenA, opened in 1996, stands as the largest stadium in the Netherlands and serves as AFC Ajax's home ground. It has been a venue for prestigious football matches and concerts, cementing its status as an essential cultural landmark in Amsterdam.
- Backstage access: Gain entry to areas where players gear up before games, including dressing rooms and preparation zones.
- Players’ tunnel and dugouts: Traverse the same route taken by football icons on matchdays and get a glimpse into the coaches' perspective from the dugouts.
- Ajax Gallery of Fame: Explore an array of trophies, historic videos, and genuine Ajax apparel that celebrate the club's long history.
- Special themed tours: Opt for distinct experiences such as Birthday Party, ArenA x Heineken, or Innovation Tour. These offer interactive fun like playing on a kids’ pitch, exploring dugouts and tunnels, or learning about sustainable stadium innovations.
- Fanshop discount: Take advantage of 10% off at the Ajax fanshop to purchase souvenirs or memorabilia.
- Optional upgrades: Enhance your visit with guided tours featuring personalized experiences by a guide, access to Sky Lounge drinks and exclusive zones, or receive an official souvenir Ajax scarf. Alternatively, consider an off-season tour for assured entry and a more relaxed experience at a reduced cost.
Start this 75-minute self-guided journey through the Johan Cruijff ArenA, where you'll explore Ajax’s iconic spaces and explore the stadium's atmosphere.
Inclusions & Exclusions
- Access to Johan Cruijff ArenA
- Entry to players’ tunnel, dugouts, dressing rooms, and the match-day route walked by Ajax legends
- Visit the Ajax Gallery of FameAdditional paid upgrades:
- Off-season stadium access
- Participate in special tours: Matchday Tour, Birthday Party, ArenA x Heineken, Innovation Tour
- Choose from self-guided, guided, or VIP tours with added drinks
- Tour customised by an English or Dutch guide based on your group’s interests
- Seating in the dugouts for a view of the field
- Access exclusive areas like Boardroom, Royal Lodge and Press Room with a VIP pass
- Receive an exclusive Ajax scarf
- Enjoy a drink in the Sky Lounge
- 10% discount at the Ajax fanshop
- 10% discount at Cafe Jopie
- Duration: 75 mins or 120 mins (depending on tour selected)
- Hotel pick-up and drop-off services are not included.
- Gratuities or tips are additional costs for you to consider.
- Souvenir photos are an optional extra, not covered in the price.
- Food and beverages aren't part of this package unless noted in special tours.
- Personal expenses incurred during your trip will be at your own cost.
- Parking fees are not included.
This product offers multiple ticket options. Some items above (like transfers or fast-track access) may only apply to specific options — confirm what's included when you select yours.
Must Know
- Ensure you have your entry tickets and ID ready for a smooth start to your tour.
- Avoid bringing outside food & beverages, alcohol, sharp metallic objects, smoking materials, drugs, tripods, or bags larger than A4 size as they are not permitted inside the stadium.
- While pets aren’t allowed in this experience due to venue restrictions, wheelchair and pram/stroller accessibility is available with some areas having limited access; ramps and elevators facilitate easy movement within the arena.
Ticket Delivery
- Your voucher will be emailed to you shortly.
- Display the voucher on your mobile phone with a valid photo ID at the starting point.
- Please check your final voucher for the starting point details & specific instructions.
Cancellation Policy
Free cancellation up to 24 hours before the experience starts.
Frequently asked questions
Clear answers to the most common questions travelers ask before booking this experience.
14 answered
Booking FAQs
Have your entry tickets and ID ready for a seamless experience.
Outside food & beverages, alcohol, sharp metallic tools or objects, smoking, vaping, drugs, tripods, bags larger than A4 size, and suitcases are not allowed on this experience. Due to venue restrictions, pets cannot tag along for this experience.
This experience is wheelchair and pram/stroller accessible, but some areas of the stadium may have limited accessibility. Ramps and elevators are available at the venue for easy access. Your guide dogs are welcome at the venue.
During the off-season tour, the pitch and the dugouts are not visible. The route may also vary based on availability. In May, due to the concert period, there is no access to the field area or the stands during the off-season tour. The route and access to certain areas may vary based on availability and events. Group tours are available for 20–50 people with discounts; check availability in advance. Some tours may have age or group restrictions (e.g., birthday parties for children). Matchday tours are only available when attending an Ajax match. The tour runs in English or Dutch. You’ll join the group speaking your preferred language once you reach the venue. Facilities: Washroom, baby changing areas, paid parking, souvenir shop.
You can choose from flexible self-guided visits, customised guided tours, VIP packages with luxury perks, off-season tours, and exclusive access to Ajax’s inner world.
No, mandatory security checks are required for entry; there is no option to bypass them.
Yes, the stadium experience is generally accessible for wheelchairs and prams/strollers, though some areas may have limited access.
Ensure you have your entry tickets and ID ready. Note that outside food & beverages, alcohol, sharp metallic tools or objects, smoking/vaping devices, drugs, tripods, bags larger than A4 size, and suitcases are not allowed.
No, due to venue restrictions, pets cannot accompany you during this experience.
The guided tour offers personalised insights from your guide, access to sit in the dugouts, and includes a 10% discount at the fanshop.
Yes, you must have your ID ready along with your entry tickets when entering the stadium.
The VIP tour includes private entry zones, an expert guide, Sky Lounge refreshments, an Ajax scarf souvenir, and fanshop discounts.
Yes, you can participate in special tours such as the Matchday Tour, Birthday Party, ArenA x Heineken, or Innovation Tour.
Hotel pickup and drop-off, gratuities/tips, souvenir photos, food and beverages (unless specified), and access to the pitch/dugouts during off-season tours are excluded from your package.
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